Supermarket for the masses

BY MARIAM HAMDY Cairo: It seems that there is a recurrent problem in our culture of being unable to reach people efficiently, except on some superficial level. When people say they’re ‘in tune’ with a particular segment of society other than their own, it almost always means that they deal with a minute fraction of what they assume is a sample of it. Each social class, sub-culture, or at best, building (let alone neighborhood) is so self-involved that it ends up speaking, critiquing and analyzing itself. Not only does this reinforce stereotypical gaps between one part of society and the…